AI Website Audit

Find out what your
website is missing.

An intelligent review of your website that identifies exactly where AI tools could improve performance, engagement and conversions, while also assessing key areas of your online presence that influence trust, visibility and customer decision-making across both Google and AI-powered search tools — all delivered with clear, plain-English recommendations you can act on.

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AI Website Audit Report
Visitor engagement
25
Lead capture
20
Page load time
14
Google search visibility
50
Google Business Profile
20
Schema markup
10
AI search visibility
15
Mobile experience
80
No chatbot or live engagement tool detected — visitors have no way to get instant answers.
Contact form only — no lead qualification before enquiries reach you.
Adding a Custom AI Chatbot could capture an estimated 3x more enquiries.

What We Look At

One audit. Every angle
covered.

🧭

Visitor Journey

We review how easy it is for visitors to find what they need, understand what you offer, and take the next step — including where they’re likely dropping off — while considering how effectively your website builds trust and confidence, influencing how quickly users make decisions and whether they convert.

🤖

AI Opportunities

We identify every place on your website where an AI tool — chatbot, automation, lead capture — could improve performance or save you time, highlighting opportunities to streamline processes, reduce manual workload, improve customer interactions, and remove friction throughout the customer journey.

🔍

AEO — Being Found by AI

A new category of search is growing fast, and when someone asks ChatGPT or Google Gemini to recommend a local business, the results often come from websites that are structured correctly for AI systems to read, understand and reference when determining authority and relevance.

What We Review

Everything included
in your audit.

🧭 Visitor Experience

Is it easy for visitors to find what they need and take action?

  • Is it immediately clear what you do and who for?
  • Can visitors find key information easily?
  • Is the path from landing to enquiry clear?
  • Are there dead ends or confusing pages?
  • Is the mobile experience consistent and smooth?
  • Are trust signals strong enough to build credibility?

💬 AI & Engagement

Is your website actively engaging visitors and capturing leads?

  • Is there a chatbot or live engagement tool in place?
  • Are visitors able to get instant answers?
  • Are leads being qualified before they reach you?
  • Are there AI tools that could reduce manual work?
  • Are there enough contact and conversion points?

🔍 SEO — Google Visibility

How well does your website perform in Google search?

  • Page titles, descriptions and heading structure
  • Keyword relevance and content quality
  • Page load speed and technical performance
  • Google Business Profile completeness
  • Local citation consistency and map visibility
  • Internal linking and site structure

🤖 AEO — AI Search Visibility

Is your website structured to be found by AI tools like ChatGPT?

  • Schema markup implementation
  • FAQ and question-based content assessment
  • Clear, authoritative content for AI to reference
  • Entity recognition — is your business clearly defined?
  • AI search visibility score
  • Recommendations to improve AI discoverability

What is AEO and why does it matter?

AEO stands for Answer Engine Optimisation — it's about making sure your business appears when someone asks an AI tool like ChatGPT or Google Gemini to recommend a local service. Unlike traditional SEO, AEO depends on how well your website is structured with schema markup and clear, authoritative content. Most small business websites score very poorly on this. Getting it right now puts you ahead of competitors who haven't caught up yet.

The Benefits

What you
actually get.

01

A Complete Picture

One audit covering your website performance, AI opportunities, SEO and AEO visibility — everything in one clear report, providing a complete view of your online presence, conversion potential and search visibility.

02

Plain-English Findings

No jargon, no technical language. Every finding is explained clearly so you understand exactly what it means for your business.

03

A Roadmap, Not Just a Report

The audit gives you a clear next step — whether that's a chatbot, a content update, or a structural change to your site — with practical recommendations designed to improve trust, user experience and enquiry volume.

04

AEO Readiness Score

A clear score showing how visible you are to AI search tools right now — and exactly what to change to improve it.

05

Schema Markup Guidance

Specific recommendations on which schema types to add to your site — one of the most impactful and overlooked fixes for small businesses.

06

Future-Proof Your Visibility

AI search is growing fast. Getting your site structured correctly now gives you a head start over competitors who haven't caught up yet.

Get Started

Find out what your
website is missing.

Book your AI Website Audit and we'll give you a clear, honest picture of your site — and exactly what to do about it.

Get Your Audit