AI Website Audit

Find out what your
website is missing.

An intelligent review of your website that identifies exactly where AI tools could improve performance, engagement and conversions, while also assessing how your business generates and manages customer reviews, as these now play a key role in trust, conversions and visibility across both Google and AI-powered search tools — all delivered with clear, plain-English recommendations you can act on.

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AI Website Audit Report
Visitor engagement
25
Lead capture
20
Page load time
14
Google search visibility
50
Google Business Profile
20
Schema markup
10
AI search visibility
15
Mobile experience
80
No chatbot or live engagement tool detected — visitors have no way to get instant answers.
Contact form only — no lead qualification before enquiries reach you.
Adding a Custom AI Chatbot could capture an estimated 3x more enquiries.
Customer review activity is factored into trust scoring, visibility performance and conversion potential across your digital presence.

What We Look At

One audit. Every angle
covered.

🧭

Visitor Journey

We review how easy it is for visitors to find what they need, understand what you offer, and take the next step — including where they’re likely dropping off — while considering how trust signals, including customer reviews, influence how quickly users make decisions and whether they convert.

🤖

AI Opportunities

We identify every place on your website where an AI tool — chatbot, automation, lead capture — could improve performance or save you time, including opportunities to automate review collection, streamline feedback handling, and implement reputation workflows that strengthen trust and reduce friction.

🔍

AEO — Being Found by AI

A new category of search is growing fast, and when someone asks ChatGPT or Google Gemini to recommend a local business, the results come from websites structured correctly for AI to read and reference — with review quality, consistency and sentiment also playing a key role in how these systems determine authority and relevance.

What We Review

Everything included
in your audit.

🧭 Visitor Experience

Is it easy for visitors to find what they need and take action?

  • Is it immediately clear what you do and who for?
  • Can visitors find key information easily?
  • Is the path from landing to enquiry clear?
  • Are there dead ends or confusing pages?
  • Is the mobile experience consistent and smooth?
  • Are trust signals strong enough to build credibility?
  • Are customer reviews visible enough to build confidence?

💬 AI & Engagement

Is your website actively engaging visitors and capturing leads?

  • Is there a chatbot or live engagement tool in place?
  • Are visitors able to get instant answers?
  • Are leads being qualified before they reach you?
  • Are there AI tools that could reduce manual work?
  • Are there enough contact and conversion points?
  • Are customer reviews being collected consistently?
  • Are reviews being managed and used effectively to support engagement and trust?

🔍 SEO — Google Visibility

How well does your website perform in Google search?

  • Page titles, descriptions and heading structure
  • Keyword relevance and content quality
  • Page load speed and technical performance
  • Google Business Profile completeness
  • Local citation consistency and map visibility
  • Internal linking and site structure
  • Review activity contributes to local ranking strength
  • Review signals strengthen trust and competitive positioning

🤖 AEO — AI Search Visibility

Is your website structured to be found by AI tools like ChatGPT?

  • Schema markup implementation
  • FAQ and question-based content assessment
  • Clear, authoritative content for AI to reference
  • Entity recognition — is your business clearly defined?
  • AI search visibility score
  • Recommendations to improve AI discoverability
  • Do your customer reviews demonstrate consistent quality and sentiment?
  • Are your review signals strong enough to support AI search visibility and recommendations?

What is AEO and why does it matter?

AEO stands for Answer Engine Optimisation — it's about making sure your business appears when someone asks an AI tool like ChatGPT or Google Gemini to recommend a local service. Unlike traditional SEO, AEO depends on how well your website is structured with schema markup and clear, authoritative content. Most small business websites score very poorly on this. Getting it right now puts you ahead of competitors who haven't caught up yet.

The Benefits

What you
actually get.

01

A Complete Picture

One audit covering your website performance, AI opportunities, SEO and AEO visibility — everything in one clear report, including review performance and trust signals as part of your overall conversion and visibility analysis.

02

Plain-English Findings

No jargon, no technical language. Every finding is explained clearly so you understand exactly what it means for your business.

03

A Roadmap, Not Just a Report

The audit gives you a clear next step — whether that's a chatbot, a content update, or a structural change to your site, including reputation and review systems where they directly impact trust and enquiry volume.

04

AEO Readiness Score

A clear score showing how visible you are to AI search tools right now — and exactly what to change to improve it.

05

Schema Markup Guidance

Specific recommendations on which schema types to add to your site — one of the most impactful and overlooked fixes for small businesses.

06

Future-Proof Your Visibility

AI search is growing fast. Getting your site structured correctly now gives you a head start over competitors who haven't caught up yet.

Get Started

Find out what your
website is missing.

Book your AI Website Audit and we'll give you a clear, honest picture of your site — and exactly what to do about it.

Get Your Audit