We start by understanding your website and your business — what's working, what isn't, and where visitors are getting stuck.

• We review your existing website and identify where visitors are likely dropping off or struggling to find what they need.
• We find out what questions your customers ask most — by phone, email, or in person — and how an AI Agent can take those off your plate.
• We establish clear goals: driving enquiries, qualifying leads, answering FAQs, guiding visitors — or all of the above.
• You'll know exactly what your AI Agent will do before we build a single thing.

Before we build anything, we map out exactly how your AI Agent will think and behave — so it feels like a natural part of your business.

• We work with you to gather the information your AI Agent needs — services, pricing, policies, FAQs, and anything else visitors regularly ask.
• This becomes your AI Agent's knowledge base — one clear source of truth — the foundation that makes it accurate rather than frustratingly vague.
• We map out conversation flows — the paths a visitor might take, and how the AI Agent guides them toward the right outcome.
• We plan what information the AI Agent collects from visitors, so you capture useful data from every conversation.

We build your AI Agent, then put it in your hands to test before it goes anywhere near your website.

• We build your AI Agent using the knowledge base and flows from the design stage.
• You receive a test version — ask it questions, push it, try to catch it out. If something doesn't feel right, we fix it.
• We go through as many rounds of tweaks as needed until you're satisfied with how it responds.
• Nothing goes live until you've signed it off.

Going live is straightforward. You don't need a developer or any technical knowledge — just a small piece of code added to your website.

• We provide a simple snippet code to add to your website. If you manage your own site, it's a copy-and-paste job.
• We'll walk you through exactly where to put it — step by step.
• If you have a web developer or agency, we can liaise with them directly.
• Once live, we check everything is working correctly before handing over.

Your AI Agent doesn't get forgotten once it's live. We keep training it every month, so it gets sharper the longer it runs — an asset that compounds, not a tool that goes stale.

• We monitor conversations to spot gaps, poor responses, or areas where visitors are getting stuck — and we fix them.
• You receive regular reports: how many conversations, what visitors are asking, where they're coming from.
• Leads captured by the AI Agent are sent straight to you — no digging around in dashboards.
• As your business changes, we update the AI Agent — new services, new pricing, new FAQs.
• We provide ongoing guidance on what's working, what could work better, and what to change.